THE VOICE KIDS UK SEASONS 1 & 2

management / strategy

Needing to break the “boy band” image of London-based client, Danny Jones, we worked seamlessly and hand-in-hand with the United Kingdom-based television network, ITV, to use The Voice Kids UK as a platform to rebrand the former McFly guitarist. Season 1 garnered a series average of 3.78 million viewers per episode while Season 2 averaged 3.38 million viewers per episode, huge numbers for British summer TV ratings. During this time Danny Jones graced the covers and centerfolds of numerous magazines, including Candid, FGUK, HELLO!, People and Wonderland.