AI isn’t just making music creation faster—it’s reshaping how content is made, distributed, and valued. The industry is splitting between mass-produced, AI-driven content and high-value, human-crafted work—artists, managers, and labels must decide which side they’re on.
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No album, campaign, or release will go exactly as planned. You will fall short of some expectations—and exceed others. In that sense, you’ve already failed.
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Bilaterally across consumer and creator, short-form video has fundamentally transformed the way music and audience engage. At baseline, the prevalence of platforms like YouTube Shorts, TikTok, & Instagram Reels have made bite-sized content a powerful medium for musicians to market their music, even informing what artists create and dictating how they engage with fans.
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YouTube Analytics is one of the most valuable tools musicians can access for always-on, real-time, & accurately in-depth insights about how their content is being received by their viewers. Those exact insights can, in turn, be used to build an omni-channel marketing strategy. In short, by leveraging the data that YouTube is already providing, musicians can create more effective, 360 (comprehensive) marketing strategies that span across multiple platforms/channels.
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