Bilaterally across consumer and creator, short-form video has fundamentally transformed the way music and audience engage. At baseline, the prevalence of platforms like YouTube Shorts, TikTok, & Instagram Reels have made bite-sized content a powerful medium for musicians to market their music, even informing what artists create and dictating how they engage with fans.
Read MoreYouTube's multifaceted nature seamlessly blends the interactive features of a social network, such as comments, likes, and subscriptions, with the expansive content repository characteristic of a Digital Service Provider (DSP).
Read MoreYouTube Analytics is one of the most valuable tools musicians can access for always-on, real-time, & accurately in-depth insights about how their content is being received by their viewers. Those exact insights can, in turn, be used to build an omni-channel marketing strategy. In short, by leveraging the data that YouTube is already providing, musicians can create more effective, 360 (comprehensive) marketing strategies that span across multiple platforms/channels.
Read MoreStrategy and execution are critical components of organizational success. However, turning a strategic plan into successful execution is often easier said than done. Research has identified a number of pitfalls that can undermine even the best-laid plans, leading to missed opportunities and subpar results. In this article, we will explore some of the most common pitfalls organizations face when it comes to strategy and execution, and offer practical advice on how to avoid them. By understanding and addressing these challenges, organizations can improve their chances of successfully turning their strategy into action and achieving the results they desire.
Read MoreFool me once…
Read MoreI’m the Co-Founder & CEO of Ten2 Media, a content distribution and marketing company.
