Donna Budica — George Karalexis articles about marketing and other aspects of the entertainment industry.

Why Is There So Much Fraud In Music Distribution — And How Do We Solve It?

In the wake of Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders break down the debate around distribution fraud.

Youtube’s Continued TV Dominance

George KaralexisOctober 11, 2024george karalexis ten2 media, George Karalexis Donna Budica, George Karalexis, George Karalexis Ten2 Media, Donna Budica

Short-Form Platform Strengths

To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.

Velocity Marketing: Why the first 72-hours Matter.

In our current climate of content over-saturation, survival demands a knockout first impression. Any successful campaign, rollout, brand and product longevity relies on capturing attention to stand out. More importantly, good marketing -- real marketing -- sets that tone & pace immediately.