In the wake of Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders break down the debate around distribution fraud.
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In August 2024, YouTube further cemented its leadership in TV streaming by capturing 10.6% of total TV viewership—an increase of 1.5 points from the previous year. This marked the 19th consecutive month YouTube dominated streaming on TV screens, outpacing rivals such as Netflix and Peacock.
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To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.
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In our current climate of content over-saturation, survival demands a knockout first impression. Any successful campaign, rollout, brand and product longevity relies on capturing attention to stand out. More importantly, good marketing -- real marketing -- sets that tone & pace immediately.
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