In the wake of Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders break down the debate around distribution fraud.
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To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.
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In just 13 months, Crash Adams achieved true cross-platform success, catapulting from 4,000 to 4,000,000 YouTube subscribers, 1.3B monetized views, and 75M+ Spotify streams—among other milestones. In January 2023, the duo garnered the No. 1 spot on Chartmetric’s 6MO H2 2022: Breakthrough 100 list. In other words, their digital footprint saw the biggest growth among all Developing acts within the past year, further highlighting the merits of a true comprehensive (and replicable) marketing strategy.
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In our current climate of content over-saturation, survival demands a knockout first impression. Any successful campaign, rollout, brand and product longevity relies on capturing attention to stand out. More importantly, good marketing -- real marketing -- sets that tone & pace immediately.
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