Luck isn't some mystical force. It's a manufactured outcome. People who consistently "get lucky" are usually the ones who create the right conditions for it.
Read More
In the wake of Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders break down the debate around distribution fraud.
Read More
In August 2024, YouTube further cemented its leadership in TV streaming by capturing 10.6% of total TV viewership—an increase of 1.5 points from the previous year. This marked the 19th consecutive month YouTube dominated streaming on TV screens, outpacing rivals such as Netflix and Peacock.
Read More
We’re entering a new era where 85% of U.S. adults aged 14-44 identify as fans of a particular artist or genre. This evolution has transformed fans from passive listeners into active participants who are shaping the music landscape.
Read More
To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.
Read More
In just 13 months, Crash Adams achieved true cross-platform success, catapulting from 4,000 to 4,000,000 YouTube subscribers, 1.3B monetized views, and 75M+ Spotify streams—among other milestones. In January 2023, the duo garnered the No. 1 spot on Chartmetric’s 6MO H2 2022: Breakthrough 100 list. In other words, their digital footprint saw the biggest growth among all Developing acts within the past year, further highlighting the merits of a true comprehensive (and replicable) marketing strategy.
Read More
In our current climate of content over-saturation, survival demands a knockout first impression. Any successful campaign, rollout, brand and product longevity relies on capturing attention to stand out. More importantly, good marketing -- real marketing -- sets that tone & pace immediately.
Read More
