Technology is just a tool. It's only meaningful when it changes behavior.
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We’re entering a new era where 85% of U.S. adults aged 14-44 identify as fans of a particular artist or genre. This evolution has transformed fans from passive listeners into active participants who are shaping the music landscape.
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To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.
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YouTube's multifaceted nature seamlessly blends the interactive features of a social network, such as comments, likes, and subscriptions, with the expansive content repository characteristic of a Digital Service Provider (DSP).
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