Every music release follows a strategy—whether you designed it deliberately or fell into it by default. If you find yourself constantly asking, “What do we do now?” or scrambling to adjust your approach mid-campaign, it’s a clear sign that the strategy wasn’t solid to begin with.
Read MoreLuck isn't some mystical force. It's a manufactured outcome. People who consistently "get lucky" are usually the ones who create the right conditions for it.
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